Founder Johann Francis is a 20+ year pro Coach

About  Johann

Empowering Trainees Through Expertise and Passion

With over two decades of experience in fitness and coaching, I’ve dedicated my career to helping individuals achieve strength, resilience, and confidence. As a Certified Strength and Conditioning Specialist (CSCS) since 2003, I’ve logged tens of thousands of hours in one-on-one coaching, guiding clients of all backgrounds—from amateur athletes to seasoned competitors—toward their goals.

My Background

• Certified Strength and Conditioning Specialist (CSCS): Accredited since 2013, bringing 21+ years of expertise to the table.
• Diverse Experience: I’ve coached powerlifters, professional boxers, and everyday individuals looking to rehab injuries, lose weight, or build strength.
• Lifelong Athlete: From biking to martial arts, my personal journey fuels my passion for coaching others.
• Sports Nutrition: I integrate advanced nutrition strategies into my training programs to optimize performance and recovery. My degree is in sports nutrition.
  
• Hands-On Training: Over 40,000 in-person training sessions, ensuring a personalized and practical approach to fitness.

How I Can Help You

My mission is simple: to meet you where you are and help you get where you want to be. Whether you’re looking to:

• Build strength and confidence.
• Rehab an injury with professional guidance.
• Train like a fighter and develop discipline through boxing.
• Optimize your health with evidence-based nutrition coaching.
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I’ll tailor a program that aligns with your goals and lifestyle.

Outside of Coaching

When I’m not training clients, you’ll find me exploring the outdoors on my bike, immersed in music, or sharpening my own fitness skills. These passions inspire the work I do and keep me grounded in the lifestyle I teach others.

Ready to Work Together?

Let’s start building your journey today. Whether your goal is to get stronger, train like a fighter, or rebuild your confidence, I’m here to help.