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Welcome!

This curriculum is for you – become elite! Choosing this course and curriculum, nutrition coaching, means you give a damn – about others, about nutrition. It means you are willing to think differently and abide by your beliefs and that you demonstrate those feelings through straight-up action. Building actionable thoughts and ideas prove you practice the things you preach. Inside this industry, (I’m sure already you know), that’s rare. Thanks for being among the unicorns, the uniquely knowledgeable, and different from the mainstream nutritionists, who regurgitate banal nutrition information with shallow passions. You are here to motivate, inspire and help change!

We discuss how nutrition science is the foundational way to cure disease. It’s preventative in the most basic way. Of course the most famous example of this is scurvy or the 1747 James Lind discovery that there are substances in food that cured ailments, (the result of nutrient deficiencies). Sailors heading abroad died of painful, disgusting scurvy, which is a disease where the collagen in your body breaks down and yields hideous, agonizing bodily sores. Today, we know that vitamin C is a building block of collagen. These sailors would get these terrible wounds until they noticed that on some boats there were limes, and the sailors seasoned their foods with those limes – these men would never get scurvy. On other boats, which carried no limes, men died of the disease still.

Nutrition is so very young. Most it has been uncovered in the past century. This is the reason we can have so much debate – its youth as an applied science yields a nebulous future which is still being designed today.

Let’s look at the progression of nutrition information over time.

Nutrition science is young as a study. I am convinced its youth makes nutrition more debatable and subject to the whims of individualized nutritional veracity. It is often not treated like a science. No one questions the dogmas of the other applied sciences: geneticists who map the human genome aren’t asked if they missed a chromosome or two in the mapping process. Yet nutrition, again, since it is relatively young, is subject for over-debate and confounding and obvious reductionism, oversimplifications, and outright silly bro-science (i.e. the dangers of niacin flush or the beauty of a carnivore diet).

This is a quote from the great Jack LaLanne on his 1960’s TV show.

He describes “sugarholics” who are people addicted to sugar! He believed that peoples’ mood changed and that they embodied the destructive and devilish cane sugar they compulsively consumed. Have things changed?

We talk here about the continuum on which nutrition information is processed. Over the like hundred years, we see a noticeable shift. Here’s how.

It’s important to know that modern nutrition came from the work of other people pondering the origin of disease, then drawing conclusions from found (some, stumbled upon) cures. The nature of disease and namely deficiency, inspired the investment of nutrition as a field of science.

A majority of the trainees and friends who approach you about nutrition, specifically, want to lose weight.

The desire to lose weight makes these folks want to change their eating habits. And typically, they will start the change process (we’ll talk about that in Section 4) right away. Weight loss is powerful impetus! And, it is close to the most powerful catalyst for change.

Change agents represent truth over capital gains. You as a professional nutritionist know better than prescribing easy fixes, juice cleanses, diets and coolsculpting as real habit change. True, some of these products assist in weight loss, much later down the change cycle, and can be useful in spurts, but are never suggested as the real means for weight loss. Ever. We know such easy gains are in fact terrible for weight loss and even cause overall weight gain as habit change is negatively impacted over time. The insouciant Weight Loss industry cares little about our habits long term. Remember, real coaches think long-term. Coaches, quality nutritionists, are not about quick fixes that mask the beats to real habit change.

Part of mastering nutrition coaching involves memorizing vitamins and minerals and knowing the big macro-compounds. When one of your friends describes his new diet to you, you can assess its sustainability right off the top when you know your micros and macros. If his new fancy diet is lacking lots of fiber, cobalamine, and electrolytes, you know it is a bad diet and you can jump in, warm him and suggest he order a nice garden salad every time he goes to splurge at another restaurant.

We are solid in our nutrition background. We remember our micronutrients and macros as well as understanding diets. Finally! You are going to apply this background to your trainees, if you wish to be paid professionals, and loved one if you are looking to be an advocate.

The real coaching begins here and carries through the next few chapters.

Finally we prepare to coach your trainee! That means preparing ourselves to give solid information and lend an ear to our loved ones and trainees, being open to whatever their goals entail. We’re not just going to wing it. We’re not just going to be a simple ear to beat and then employ tactics which we pick up along the way. As advocates and elite coaches, we deploy to two change models, which work very motivate and create maximum awareness in our athletes and the active trainees.

We will educate and counsel, combining say, a cognitive change theory or a person centered approach around four models of elements to inspire change! If this sounds like you trying to understand all the words on a Twista album on the first listen-through, that’s ok. These change models are organic modalities most everyone already has experience in life, even if they never knew it!

Sit down interventions are necessary. Football teams have position meetings and film study, businesses have conference calls with P.M.’s and department leaders, and nutrition coaches have sit downs to organize thoughts. Pros, you will meet trainees in your setting of choice and get down to the work of inspiration and change.

This is where you earn your stripes and build on your expertise. These sit-downs – the Three Week Experience – is when you demonstrate value and connect with others. Let’s be the change we want to see in others! Inside our digitally dominated society, face to face motivation is anachronistic at worst but this is why nutrition coaches are more valuable than ever. We get to talk with real people. We see laughs and cries, experience hope and help folks move through barriers. This is real change in the making.

Let’s be catalysts of that change.

Let’s talk about the nature of MAINTENANCE and how to prevent fall-off, which is normal.

Further, we talk about how vegans and vegetarians change their eating patterns too.

We must also touch on diets: let’s comb over every single type of diet and then talk about the differences with gluten-free eating.


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